About
The Energy Growth Playbook is the home of the Oil & Gas Sales & Marketing Podcast — 92 episodes (and counting) of practical, no-fluff conversation about how energy companies actually win and keep revenue. It is a collaboration between two forces in energy go-to-market: the Oil & Gas Global Network (OGGN), the largest and most-listened-to oil & gas podcast network, and EWR Digital, the award-winning AI-search and growth consultancy.
It is hosted by the two people who wrote the book on it — literally. Mark LaCour, OGGN’s founder, has spent decades inside upstream, midstream, and oilfield-services sales. Matthew Bertram is Owner & CEO of EWR Digital and President of ModalPoint, an AI keynote speaker focused on how energy buyers find and trust companies in the age of AI search.
Their partnership runs deeper than a shared microphone. Mark founded ModalPoint, the oil & gas market-insight and commercialization brand known across the industry for its read on how energy buyers actually buy. In 2026, EWR Digital acquired ModalPoint — with Mark staying on as advisor.
“ModalPoint was built to challenge conventional thinking and help the industry communicate more effectively. EWR Digital is well positioned to carry that work forward in a way that aligns with how the energy market operates today.”— Mark LaCour, founder of ModalPoint and OGGN
Today the two are partners, co-authors, and co-hosts. Across the catalog they cover the full commercial stack: aligning sales and marketing, influencing the spec before the RFP, demand generation that respects long energy buying cycles, RevOps and pricing discipline, brand and authority building, and what AI search and AI decisioning mean for energy go-to-market.
The show is the companion to their book Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders.